Effective Date: 11 September 2026
Last Updated: 11 September 2026

This Data Usage Policy explains how BoldThread Africa, operated by BOLD THREAD GRAPH, uses information collected through https://boldthread.africa/.

This policy should be read together with our Privacy Policy and Cookie Policy.

1. Purpose of This Policy

We use customer and website data only where reasonably necessary to:

  • Operate our online store
  • Process orders and payments
  • Arrange delivery
  • Provide customer support
  • Improve website functionality
  • Prevent fraud
  • Comply with legal obligations
  • Communicate with customers
  • Improve products and services

We do not use personal information in ways that are materially inconsistent with the purpose for which it was collected unless permitted by applicable law.

2. Types of Data We May Use

Depending on how you interact with our website, we may use information such as:

Customer Information

  • Full name
  • Email address
  • Billing address
  • Shipping address
  • Account information
  • Customer preferences

Order Information

  • Products purchased
  • Order value
  • Order history
  • Delivery details
  • Return or refund information
  • Payment status

Website and Device Information

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Website activity
  • Session information
  • Cookie preferences

Customer Communications

We may also use information provided through:

  • Contact forms
  • Support requests
  • Product reviews
  • Ratings
  • Feedback
  • Email communication
  • Return or refund requests

3. Order Processing

We use customer information to manage and complete purchases.

This may include using your data to:

  • Confirm your order
  • Verify product selections
  • Process payment
  • Prepare products for dispatch
  • Arrange delivery
  • Provide order updates
  • Handle returns and exchanges
  • Process refunds
  • Resolve order-related problems

Only information reasonably required to complete the relevant transaction will be used.

4. Payment Data

Payment information may be processed through third-party payment providers.

BoldThread Africa may receive information such as:

  • Payment status
  • Transaction reference
  • Amount paid
  • Payment method type
  • Refund status

We do not intentionally store full card numbers, CVV codes, online banking passwords, or similar sensitive payment credentials where these are handled directly by payment providers.

5. Shipping and Delivery Data

We may use and share limited customer information with delivery or logistics providers where necessary to complete an order.

This may include:

  • Customer name
  • Delivery address
  • Order reference
  • Relevant delivery instructions
  • Other information necessary to complete the shipment

Delivery information should only be used for legitimate fulfilment and delivery purposes.

6. Customer Account Data

Where customer accounts are available, we may use account information to:

  • Maintain login access
  • Display order history
  • Save customer preferences
  • Support account management
  • Improve account security
  • Identify suspicious account activity

Customers are responsible for keeping their login information secure.

7. Customer Support

Information provided through customer support may be used to:

  • Respond to questions
  • Investigate complaints
  • Resolve delivery issues
  • Process returns or refunds
  • Correct account information
  • Investigate payment problems
  • Improve customer service

Support communications may be retained where reasonably necessary for service, dispute, fraud-prevention, or legal purposes.

8. Website Improvement and Analytics

We may use website usage information to better understand how visitors interact with BoldThread Africa.

This may help us:

  • Improve navigation
  • Identify website errors
  • Understand popular pages or products
  • Improve checkout functionality
  • Evaluate website performance
  • Improve customer experience

Where required by applicable law, non-essential analytics technologies will be subject to appropriate consent.

9. Personalisation

Where appropriate, we may use information about your website activity or previous purchases to improve your shopping experience.

This may include:

  • Showing recently viewed items
  • Remembering preferences
  • Recommending relevant products
  • Remembering selected currency
  • Improving website content

We do not claim to use advanced profiling or automated decision-making unless such systems are actually implemented.

10. Marketing Use

Where permitted by law, customer information may be used to send promotional communications about:

  • Products
  • Offers
  • Promotions
  • Website updates
  • Relevant announcements

Where consent is required, marketing communications will only be sent after obtaining appropriate consent.

Customers may unsubscribe from promotional messages at any time.

Unsubscribing from marketing does not stop essential communications relating to orders, payments, delivery, refunds, or account security.

11. Fraud Prevention and Security

We may use customer, device, transaction, and account information to help identify:

  • Fraudulent orders
  • Suspicious transactions
  • Payment misuse
  • Unauthorised account access
  • Website abuse
  • Security threats

Relevant information may be reviewed or shared with payment providers, fraud-prevention services, financial institutions, or legal authorities where reasonably necessary and legally permitted.

12. Cookies and Tracking Data

Information collected through cookies and similar technologies may be used for:

  • Website functionality
  • Shopping-cart management
  • Login sessions
  • Security
  • Preferences
  • Analytics
  • Marketing where permitted

More information is available in our separate Cookie Policy.

13. Third-Party Service Providers

We may use trusted third parties to support our business.

These may include providers of:

  • Website hosting
  • E-commerce technology
  • Payments
  • Shipping and logistics
  • Analytics
  • Email services
  • Security
  • Marketing
  • Customer support
  • Technical services

Personal information may be shared with these providers only where reasonably necessary for them to perform their services or where otherwise permitted by law.

14. Data Sharing

We may share data where necessary to:

  • Fulfil an order
  • Process a payment
  • Arrange delivery
  • Prevent fraud
  • Provide customer support
  • Comply with law
  • Protect our legal rights
  • Obtain professional services

BoldThread Africa does not sell or rent customers’ personal information to third parties for their independent commercial use.

15. Data Minimisation

We aim to collect and use only information that is reasonably necessary for the relevant purpose.

We do not intentionally request excessive personal information where a smaller amount of data is sufficient to complete a transaction or provide a service.

16. Accuracy of Information

Customers should provide accurate and current information when:

  • Creating accounts
  • Placing orders
  • Providing delivery addresses
  • Making privacy requests
  • Contacting customer support

If your information changes, you should update it where possible or contact us.

17. Data Retention

We keep information only for as long as reasonably necessary for legitimate business or legal purposes.

This may include periods necessary for:

  • Account management
  • Order records
  • Returns and refunds
  • Customer support
  • Accounting
  • Tax requirements
  • Fraud prevention
  • Dispute resolution
  • Legal obligations

When information is no longer needed, it may be deleted, anonymised, or securely disposed of.

18. Data Security

We take reasonable measures designed to protect information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Improper disclosure
  • Destruction

Depending on our systems and service providers, measures may include secure website connections, access restrictions, monitoring, security updates, and other appropriate safeguards.

No internet-based system can be guaranteed to be completely secure.

19. Data Transfers

Some third-party service providers may process information outside Ghana or Nigeria.

Where international data transfers occur, reasonable safeguards will be used where required by applicable law.

These may include contractual protections or other recognised data-transfer safeguards.

20. Customer Privacy Rights

Depending on applicable law, customers may have rights to:

  • Access personal information
  • Correct inaccurate information
  • Request deletion
  • Restrict certain processing
  • Object to certain processing
  • Withdraw consent
  • Opt out of marketing
  • Request data portability where applicable
  • Lodge a complaint with an appropriate authority

Requests may be submitted using the contact details provided below.

21. Account and Data Requests

Customers may contact us to request:

  • Account closure
  • Personal information correction
  • Data access
  • Eligible data deletion
  • Marketing opt-out
  • Other privacy-related requests

Certain records may need to be retained where required by law or reasonably necessary for transactions, fraud prevention, disputes, taxation, or legal claims.

22. Data Protection in Ghana

Where applicable, personal information relating to customers in Ghana is handled in accordance with the Data Protection Act, 2012 (Act 843) and other applicable data protection requirements.

23. Data Protection in Nigeria

Where applicable, personal information relating to customers in Nigeria is handled in accordance with the Nigeria Data Protection Act, 2023 and other applicable privacy requirements.

24. GDPR and UK GDPR

The EU GDPR or UK GDPR may apply in certain circumstances depending on the customer, location, or nature of the processing.

Where applicable, we will provide the rights and safeguards required by those laws.

We do not claim that GDPR or UK GDPR applies to every customer or transaction.

25. Changes to This Policy

We may update this Data Usage Policy if our website, data practices, technologies, services, or legal obligations change.

The updated version will be published on our website with a revised Last Updated date.

26. Contact Information

Website Name: BoldThread Africa

Website: https://boldthread.africa/

Info Email: info@boldthread.africa

Support Email: support@boldthread.africa

Ghana Address

G3-021-6261, House Number C141/13,
Al Walid Street, Near Maamobi Polyclinic,
Maamobi, Ayawaso East,
Greater Accra, Ghana

Nigeria Address

Block 252, Flat 4,
313 Road, Phase 2,
Kubwa, FCT, Nigeria