Effective Date: 11 September 2026
Last Updated: 11 September 2026

This Privacy Policy explains how BOLD THREAD GRAPH, operating through BoldThread Africa at https://boldthread.africa/ (“BoldThread Africa”, “we”, “us”, or “our”), collects, uses, stores, shares, and protects personal information when you visit our website, create an account, place an order, contact us, or otherwise interact with our online store.

We respect your privacy and are committed to handling personal information responsibly and in accordance with applicable data protection laws in Ghana and Nigeria.

1. About BoldThread Africa

BoldThread Africa is an e-commerce fashion platform serving customers, including customers in Ghana and Nigeria.

Business Name: BOLD THREAD GRAPH
Website: https://boldthread.africa/
Email: support@boldthread.africa

Ghana Address

G3-021-6261, House Number C141/13,
Al Walid Street, Near Maamobi Polyclinic,
Maamobi, Ayawaso East,
Greater Accra, Ghana

Nigeria Address

Block 252, Flat 4,
313 Road, Phase 2,
Kubwa, FCT, Nigeria

2. Information We Collect

The information we collect depends on how you use our website and services.

Personal and Contact Information

When you make a purchase, create an account, contact us, or interact with our website, we may collect information such as:

  • Full name
  • Email address
  • Billing address
  • Shipping or delivery address
  • Account login information
  • Order and purchase information
  • Product preferences
  • Customer service communications

We only request information reasonably required to provide our products and services.

Order and Transaction Information

When you make a purchase, we may process information relating to:

  • Products ordered
  • Order value
  • Currency used
  • Payment status
  • Delivery information
  • Returns, exchanges or refunds
  • Order history

This information allows us to process and manage your purchases.

Payment Information

Payments may be handled by third-party payment processors or financial service providers.

Depending on the payment method selected, those providers may collect card details, mobile money information, bank-related information, or other payment credentials directly.

BoldThread Africa does not intentionally store complete payment card numbers, CVV/security codes, online banking passwords, or similar sensitive payment credentials where payment processing is handled by an authorised third-party provider.

Technical and Usage Information

When you access the website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Referring pages
  • Website activity
  • Approximate location based on IP address
  • Date and time of access
  • Cookie and similar technology information

This information may be used for website operation, security, analytics and performance improvement.

Information You Provide Voluntarily

We may also collect information you choose to provide through:

  • Contact forms
  • Customer support enquiries
  • Product reviews
  • Ratings
  • Testimonials
  • Newsletter subscriptions
  • Promotions
  • Feedback
  • Other website forms

3. How We Collect Personal Information

We may collect personal information when you:

  • Visit or browse BoldThread Africa
  • Register for an account
  • Add products to your cart
  • Place an order
  • Complete checkout
  • Make or attempt a payment
  • Request delivery
  • Request a return, exchange or refund
  • Contact customer support
  • Subscribe to marketing communications
  • Submit reviews or feedback
  • Use website features
  • Interact with cookies or analytics technologies

Information may also be received from service providers involved in completing transactions, such as payment providers, delivery partners and fraud-prevention services.

4. How We Use Your Information

We may use personal information where reasonably necessary to operate our e-commerce business.

This includes using information to:

  • Create and manage customer accounts
  • Process and confirm orders
  • Verify transactions
  • Process payments
  • Arrange shipping and delivery
  • Provide order and delivery updates
  • Manage returns, exchanges and refunds
  • Respond to questions and customer support requests
  • Maintain customer order history
  • Detect suspicious transactions or fraudulent activity
  • Protect customer accounts and our website
  • Improve website functionality and customer experience
  • Analyse website performance and usage
  • Manage product reviews and feedback
  • Send marketing communications where permitted
  • Meet accounting, tax, legal and regulatory requirements
  • Establish, exercise or defend legal claims

We will not use personal information for purposes that are materially incompatible with the reason it was originally collected unless permitted by law.

5. Legal Basis for Processing

Where applicable data protection law requires a lawful basis, we may process personal information based on:

Contract

Processing may be necessary to complete an order, accept payment, arrange delivery, process a return or provide other services requested by you.

Consent

We may rely on your consent for activities such as certain marketing communications, optional cookies or other processing where consent is required.

You may withdraw your consent where applicable.

Legal Obligations

Certain information may need to be processed or retained to comply with applicable tax, accounting, consumer protection, fraud-prevention, regulatory or legal requirements.

Legitimate Interests

We may process information where reasonably necessary for legitimate business interests such as:

  • Operating and improving the website
  • Preventing fraud
  • Maintaining website security
  • Understanding website performance
  • Responding to customer enquiries
  • Protecting our legal rights

Any such processing will be undertaken subject to applicable privacy-law requirements.

6. Cookies and Similar Technologies

BoldThread Africa may use cookies and similar technologies to operate and improve the website.

Cookies may include:

Essential Cookies

These support basic website functions such as shopping carts, checkout, account login, security and session management.

Functional Cookies

These may remember preferences such as language, currency or other website settings.

Analytics Cookies

These may help us understand how customers use the website, including commonly visited pages and website performance.

Marketing Cookies

Where used and legally permitted, marketing technologies may help measure campaigns or display more relevant advertising.

Third-party service providers may also place cookies where their services are integrated into the website.

Where required by applicable law, non-essential cookies will be subject to appropriate consent mechanisms.

Users may also manage cookies through their browser settings. Blocking certain cookies may affect some website functionality.

Further information may be provided in our separate Cookie Policy.

7. Orders, Delivery, Returns and Refunds

We use customer information to manage the complete order process.

For example, your name, delivery address, order details and relevant contact information may be used to:

  • Confirm your order
  • Prepare products for fulfilment
  • Arrange delivery
  • Provide tracking or delivery updates
  • Resolve delivery problems
  • Handle returns and exchanges
  • Process eligible refunds
  • Respond to order-related enquiries

Where necessary, relevant information may be shared with delivery companies, fulfilment providers or other service providers involved in completing your order.

Only information reasonably necessary to perform the relevant service will be shared.

8. Payment Security

Payments made through BoldThread Africa may be processed through third-party payment gateways or financial service providers.

Payment providers operate under their own security systems, privacy practices and regulatory obligations.

Where applicable, payment card processing providers may be required to follow recognised payment-security standards such as PCI DSS.

We do not claim that any particular payment processor or certification applies unless that provider or standard is actually used by our website.

Customers should never send complete card numbers, CVV codes, online banking passwords or other sensitive financial credentials through ordinary email or customer support messages.

9. Third-Party Service Providers

To operate our online store, we may use trusted third parties providing services such as:

  • Website hosting
  • E-commerce technology
  • Payment processing
  • Delivery and logistics
  • Analytics
  • Email services
  • Marketing services
  • Website security
  • Customer support
  • Fraud detection
  • Professional and technical services

These providers may process limited personal information where necessary to perform services on our behalf or provide services directly to customers.

Where applicable, service providers are expected to process personal information in accordance with contractual obligations and applicable data protection requirements.

10. Sharing of Personal Information

We may disclose personal information where reasonably necessary to:

  • Process payments
  • Deliver customer orders
  • Operate our website
  • Prevent fraud or misuse
  • Obtain professional or technical services
  • Comply with legal requirements
  • Respond to lawful requests from courts, regulators or government authorities
  • Protect our rights, customers or business
  • Complete a merger, acquisition, restructuring or transfer of business where legally permitted

BoldThread Africa does not sell or rent customers’ personal information to third parties for their independent commercial use.

11. International Data Transfers

Some service providers used to operate our website may process or store information outside Ghana or Nigeria.

Where personal information is transferred internationally, we take reasonable steps to ensure that the transfer is handled in accordance with applicable data protection requirements.

Depending on the circumstances, safeguards may include contractual protections, recognised transfer mechanisms, appropriate legal safeguards or transfers to jurisdictions recognised as providing adequate protection.

12. Data Security

We take reasonable administrative, organisational and technical measures designed to protect personal information against:

  • Unauthorised access
  • Accidental loss
  • Improper disclosure
  • Alteration
  • Destruction
  • Fraud
  • Misuse

Depending on our systems and service providers, safeguards may include secure website connections, controlled system access, security updates, backups, monitoring and other appropriate measures.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Customers are responsible for keeping their account passwords and login credentials confidential.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or where continued retention is required or permitted by law.

Retention may depend on:

  • Whether your account remains active
  • Order and transaction requirements
  • Customer support requirements
  • Accounting and tax obligations
  • Returns and refund handling
  • Fraud prevention
  • Dispute resolution
  • Legal claims
  • Regulatory requirements

When personal information is no longer reasonably required, it may be securely deleted, anonymised or otherwise disposed of in accordance with applicable requirements.

We do not state fixed retention periods where our actual operational or legal requirements may vary.

14. Your Privacy Rights

Depending on your location and applicable law, you may have rights concerning your personal information.

These may include the right to:

  • Request information about how your data is processed
  • Access personal information held about you
  • Correct inaccurate or incomplete information
  • Request deletion where legally available
  • Object to certain processing
  • Request restriction of certain processing
  • Withdraw consent where processing relies on consent
  • Object to direct marketing
  • Request data portability where applicable
  • Manage cookie preferences
  • Lodge a complaint with an appropriate data protection authority

Certain rights may be limited where we have a lawful reason or legal obligation to continue processing or retaining information.

To make a privacy request, contact support@boldthread.africa.

We may need to verify your identity before completing certain requests.

15. Children’s Privacy

BoldThread Africa is intended primarily for customers who are legally able to make online purchases.

Where a person is considered a child under applicable Ghanaian or Nigerian law, personal information should be submitted and purchases made only with appropriate parent or guardian involvement where required by law.

We do not knowingly seek to collect children’s personal information contrary to applicable law.

16. Marketing Communications

Where permitted, we may use your contact information to send information about products, offers, updates or other promotional content.

Where consent is legally required, marketing communications will only be sent after obtaining the appropriate consent.

You may unsubscribe from promotional email communications using the unsubscribe option provided in the message or by contacting us.

Unsubscribing from marketing does not prevent us from sending necessary transactional messages such as:

  • Order confirmations
  • Payment updates
  • Shipping notifications
  • Delivery information
  • Return or refund updates
  • Account or security notices

17. Fraud Prevention and Data Breaches

We may process relevant information to identify suspicious activity, attempted fraud, unauthorised account access, payment risks or misuse of our services.

If a personal data breach occurs, we will take reasonable steps appropriate to the circumstances to investigate, contain and address the incident.

Where applicable law requires notification to affected individuals or a relevant data protection authority, we will take appropriate steps in accordance with those requirements.

18. Reviews, Ratings and User Content

If you submit a product review, rating, testimonial, comment, image or other content intended for publication, some information associated with that submission may be publicly visible on our website.

Do not include private, financial or sensitive personal information in publicly submitted content.

We may moderate or remove user-submitted content where necessary to maintain the website, comply with law or enforce our policies.

19. Third-Party Links

Our website may contain links to third-party websites, platforms or services.

Their privacy practices are controlled by their own policies, not this Privacy Policy.

We recommend reviewing the privacy notice of any external website before providing personal information.

20. Automated Processing

Certain website or third-party systems may use automated technologies for purposes such as:

  • Fraud screening
  • Security monitoring
  • Product recommendations
  • Website personalisation
  • Analytics
  • Advertising

We do not claim to conduct solely automated decision-making producing significant legal effects unless such functionality is actually implemented.

Where applicable law provides rights regarding automated decision-making, those rights will be respected.

21. Account Deletion and Privacy Requests

Customers may contact us to request:

  • Account closure
  • Correction of account information
  • Access to personal information
  • Deletion of eligible personal information
  • Withdrawal of marketing consent
  • Other applicable privacy rights

Requests should be sent to:

support@boldthread.africa

Deleting an account does not necessarily require us to delete every record immediately.

Certain transaction, payment, tax, fraud-prevention, dispute or legal records may need to be retained where required or permitted by law.

22. Ghana and Nigeria Data Protection Compliance

For personal information processed in connection with our operations in Ghana, this Privacy Policy is intended to reflect applicable requirements of the Data Protection Act, 2012 (Act 843) and guidance or requirements of Ghana’s Data Protection Commission.

For personal information processed in connection with our operations in Nigeria, relevant processing is subject where applicable to the Nigeria Data Protection Act, 2023, together with applicable requirements and guidance of the Nigeria Data Protection Commission.

If another privacy law, including the EU General Data Protection Regulation (GDPR) or UK GDPR, becomes applicable to a particular customer’s information or processing activity, we will apply the rights and safeguards required by that law to the extent legally applicable.

Nothing in this Privacy Policy is intended to reduce any rights provided to customers under mandatory applicable law.

23. Changes to This Privacy Policy

We may update this Privacy Policy when our services, website features, business practices or legal obligations change.

When material changes are made, the updated version will be published on this page with a revised Last Updated date.

Customers are encouraged to review this Privacy Policy periodically.

24. Contact Us

For privacy questions, account deletion requests, data access requests or concerns about how your personal information is handled, contact:

Website Name: BoldThread Africa

Website: https://boldthread.africa/

Info Email: info@boldthread.africa 

Support Email: support@boldthread.africa 

Ghana Address

G3-021-6261, House Number C141/13,
Al Walid Street, Near Maamobi Polyclinic,
Maamobi, Ayawaso East,
Greater Accra, Ghana

Nigeria Address

Block 252, Flat 4,
313 Road, Phase 2,
Kubwa, FCT, Nigeria

We will review legitimate privacy requests and respond within the period required by applicable law.